
So you’ve got that certification, that degree, the desire to go out and prove yourself. Now what? Now you apply. But you didn’t hear back so you just apply again. And again. And a few “agains” later you start wondering if those “100” people who applied for that job (thanks, bots) are actually that much better than you. You need experience to get the job you want, which is the job you want to land to get experience. What’s one to do?
Well you could dredge on like so many people do – racking up double and triple digit application numbers. Or you could play a different game. Alex Banayan would call it a third door. Steven Bartlett would call it a “high signal, high message impact”, @abouttt 19:51, and Jesse Itzler would probably say something like “you just gotta pay attention to what people want, and give it to them.” Either way you slice it, AI, the ATS, the global bot regime, and probably a fair number of actually qualified candidates have made playing the resume game all but obsolete.
There’s probably a direct correlation between how tech forward the company / role you want is and your competition, too.
“So how do I stand out? Be SPECIFIC!”
Depends. Depends on you. What are YOU good at? If you’re a code wizard, go ahead and assume (most) of the other people you’re competing against can too. But how are you gonna sell yourself? Can you draw? Draw yourself staying up till 2am testing a bug so you can have it solved by the time it’s brought up at standup, then mail that to HQ along with a QR code to a game that managers have to beat to get to your resume.
Can you sew? Make a youtube video of you discussing highly technical concepts while banging out that project for a friend you said you’d do but never quite got around to.
Can you sing? Can you dance? Play music? Climb? Create ads? Can you BUY an ad? … you get where this is going. Be unique in how you show up. It helps cut through the noise.“okayyy but what if I have low self-awareness and or confidence orrr what if I can’t effectively identify what I’m good at?”

That’s a problem, partner. You need to know this about yourself. Feel free to refer to the next blurb. “Get to know yourself”, coming out soon.